The British Home Enhancement Trade Association (previously known as the BHHMA) is the leading trade association for manufacturers, suppliers and distributors in the home enhancement market.

BHETA work’s hard for its members, providing support and advice on an extensive range of topics. Through service providers, it provides access to a wide range of professional services that are delivered at extremely competitive prices.

Via its links with government departments, institutions, trade bodies and agencies it provides an influential lobbying mechanism for its members and their industry sectors.

Over the years, the association has evolved to meet the needs of its members and now covers specific product sectors such as:

- DIY including Brush, Gardening and Tools

- Housewares including Cookware, Bakeware, Kitchen Utensils, Tabletop

As well as special interest areas such as export, the environment, legal services and government representation and lobbying.

The association is not-for-profit, and is entirely funded from member subscriptions and membership services and it is therefore vitally important that every member feels their membership fee is worth every penny.

The value of BHETA differs for each member. Some will ‘earn back’ their membership fee by saving on the latest market research reports or database search facility. Others will realise their membership value through some very timely business advice, or by utilising a ‘tried and tested’ agreement drawn up by the Association’s legal advisors.

BHETA works hard to deliver value to all of its members and is constantly seeking new ways to increase the value of membership.  The website also offers members the opportunity to showcase their products to retail buyers and consumers.